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The Best Way to Protect Your Trademark in 2025

The Best Way to Protect Your Trademark in 2025 We’re often asked what’s the best way to protect your trademark. For years the answer was simple: Register it with the U.S. Patent and Trademark Office aka USPTO. However, in recent years the USPTO has come under fire for historically long registration times and allowing waves […]

Why Registering Trademarks on the Public Digital Register is More Beneficial Than Ever

Why Registering Trademarks on the Public Digital Register is More Beneficial Than Ever by Andreaha Baker | January 10, 2025 As the U.S. Patent and Trademark Office (USPTO) rolls out significant fee increases on January 18, 2025, businesses and entrepreneurs should seriously consider registering their trademarks on the public digital register, such as blockchain-based platforms. […]

Will 2025 be the Best Year Ever to Start a Business?

Will 2025 be the Best Year Ever to Start a Business? by Sarah Jones | January 10, 2025 Starting a small business can feel like standing on the edge of an exciting adventure. The year 2025 is poised to be the best time to take that leap into entrepreneurship. With technological advancements, a supportive community, […]

How Trademark Holders Should Prepare for Changes at the USPTO in 2025

How Trademark Holders Should Plan for Changes to the USPTO in 2025 by Sarah Jones | November 25, 2024 In a world where remote work has become a new normal, the idea of returning to the office can feel like a leap back in time. But Elon Musk’s recent proposal to end work from home […]

Revolutionizing Trademark Protection: Why Minting Trademarks on the Blockchain Beats Traditional USPTO Filing

Revolutionizing Trademark Protection: Why Minting Trademarks on the Blockchain Beats Traditional USPTO Filing by Andreaha Baker | November 25, 2024 Trademark registration is vital for protecting your brand’s identity and ensuring your intellectual property (IP) is secure. However, the traditional route through the United States Patent and Trademark Office (USPTO) can be a daunting process […]

Why Your Small Business Needs an LLC: Protect Your Assets Today

Why Your Small Business Needs an LLC: Protect Your Assets Today Andreaha Baker | November 6, 2024 As a small business owner, you’ve likely heard of an LLC, but you may wonder if it’s right for you. Forming a Limited Liability Company (LLC) offers numerous advantages, from asset protection to tax benefits, making it a […]

LLC vs. Sole Proprietorship: Which is Better for Your Startup?

LLC vs. Sole Proprietorship: Which is Better for Your Startup? Andreaha Baker | October 19, 2024 Starting a new business is an exciting journey filled with big decisions, and one of the most crucial early choices you’ll face is deciding on your business structure. Among the most common options for small business owners are a Limited […]

Trademarks 101: A Beginner’s Guide to Safeguarding Your Business Name

Trademarks 101: A Beginner’s Guide to Safeguarding Your Business Name Andreaha Baker | October 7, 2024 In the bustling world of business, your company’s name is more than just a label—it’s your identity, your brand, and often your first impression. But how can you protect this valuable asset? Enter trademarks: your legal shield in the marketplace. This […]

5 Essential Steps to Protect Your Brand from Copycats

5 Essential Steps to Protect Your Brand from Copycats Andreaha Baker | September 24, 2024 In today’s competitive market, protecting your brand from copycats is crucial for maintaining its unique identity and long-term success. With countless businesses vying for attention, ensuring your brand is safeguarded from imitation is not just a legal necessity, but a […]

How to Fund Your Small Business

How to Fund Your Small Business Sarah Jones, The Trademark Company | September 23, 2024 Starting a small business can be an exciting and rewarding venture, but securing the necessary funding can often be one of the biggest challenges. Whether you’re launching a new company or expanding an existing one, understanding your financing options is […]