How to Select a Great Trademark We are often asked for suggestions on how to select a great trademark by our startup customers. The response is always the same, “It depends on what you want out of your trademark.” by The Trademark Company updated 01/07/2026 | 4 Min Read Twitter Facebook There are generally two schools […]
LLC FAQs What is an LLC? A limited liability company or LLC, is a separate and distinct legal entity you create to own and run a business. This means that an LLC can get a tax identification number, open a bank account and do business, all under its own name. How Do I Start an […]
A Copyright is a form of protection for original works of authorship fixed in a tangible medium of expression. Copyright covers both published and unpublished works. In short, copyrights protect original works of artistic expression such as movies, books, songs, lyrics, photographs, graphic designs and other similar works.
A trademark includes any word, name, symbol, or device used in commerce to identify the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name such as Coca-Cola® for beverages, the Nike swoosh for shoes, and FedEx® for package delivery services.
Navigating Change: Speculating the Impact of USPTO Layoffs on Trademark Filings by Andreaha Baker | February 17, 2025 As VP of Business Relations at The Trademark Company, it’s my priority to stay informed to developments that might affect our clients and the intellectual property landscape. Recent news of layoffs and budget cuts at the United States Patent […]
Why Registering Trademarks on the Public Digital Register is More Beneficial Than Ever by Andreaha Baker | January 10, 2025 As the U.S. Patent and Trademark Office (USPTO) rolls out significant fee increases on January 18, 2025, businesses and entrepreneurs should seriously consider registering their trademarks on the public digital register, such as blockchain-based platforms. […]
Will 2025 be the Best Year Ever to Start a Business? by Sarah Jones | January 10, 2025 Starting a small business can feel like standing on the edge of an exciting adventure. The year 2025 is poised to be the best time to take that leap into entrepreneurship. With technological advancements, a supportive community, […]
How Trademark Holders Should Plan for Changes to the USPTO in 2025 by Sarah Jones | November 25, 2024 In a world where remote work has become a new normal, the idea of returning to the office can feel like a leap back in time. But Elon Musk’s recent proposal to end work from home […]
Revolutionizing Trademark Protection: Why Minting Trademarks on the Blockchain Beats Traditional USPTO Filing by Andreaha Baker | November 25, 2024 Trademark registration is vital for protecting your brand’s identity and ensuring your intellectual property (IP) is secure. However, the traditional route through the United States Patent and Trademark Office (USPTO) can be a daunting process […]
Why Your Small Business Needs an LLC: Protect Your Assets Today Andreaha Baker | November 6, 2024 As a small business owner, you’ve likely heard of an LLC, but you may wonder if it’s right for you. Forming a Limited Liability Company (LLC) offers numerous advantages, from asset protection to tax benefits, making it a […]
